Make Smart Decisions
with OPTICO
A groundbreaking marketplace
Powered by market research professionals
Wide variety of carefully curated templates
Direct-to-consumer platform
Immediate access to reports and insights
Clients & Partners
Cut marketing research costs dramatically
Marketing research "costs" encompass not only the monetary expenses but also the effort required to conduct surveys and the time spent waiting for results.
Tasks such as requesting estimates, creating questionnaires, checking survey screens, and analyzing data are also a significant burden.
Complete your research in just 3 steps!
By eliminating inefficiencies,
costs can be reduced by up to 80％
Reduce the time required for marketing decision-making
As consumer trends accelerate, companies and marketers are required to make decisions at an increasingly faster pace.
However, spending weeks or even months on research is no longer a viable option.
Access to a wide range of templates
OPTICO is a platform that provides research templates created by experienced research partners. Once you find a template that matches your goals, you can easily conduct research projects.
You can also develop and use custom-made "original templates" tailored to your specific needs, including unique survey designs, target criteria, question items, and output formats.
*Developing and using original templates requires collaboration with OPTICO's partner companies.
Testimonials
Features
One of Japan's Largest Respondent Panel Network
Connected to a panel network of 28 million respondents in Japan and 300 million respondents across 130 countries, OPTICO enables large-scale and seamless research both domestically and globally.
Report Delivery in as Fast as One Hour
Just three steps to start your survey. With automated report generation upon completion, results are available in as fast as one hour. Real time response collection is also available.
Flexible Template Creation and Customization
Complex survey forms and screener templates can also be implemented. Users can add templates tailored to their specific needs.
Diverse and Flexible Outputs
Output reports in custom formats, including unique chart styles and statistical tests. With custom analysis features, you can dive deeper into survey results.
Choose Your Desired Output
Preview output formats and choose the research template that best matches your needs, streamlining decision-making.
Connect with Research Partners
Get access to expert-designed templates from our research partners. We'll connect you with the right researcher to tackle your specific challenges.
Pricing
*Fees apply only when response collection starts
Example 1
Template A – Concept Evaluation (Evaluation of 4 Concepts)
15 questions, 300 respondents:
15 questions, 300 respondents: 150,000 JPY
Example 2
Template B – Idea Evaluation (Evaluation of 20 Ideas)
20 questions, 100 respondents:
20 questions, 100 respondents: 85,000 JPY
Example 3
Template C – Visual Evaluation (Evaluation of 1 Visual)
30 questions, 500 respondents:
30 questions, 500 respondents: 125,000 JPY